Picture Perfect Sales: Why Professional Photography Pays Off for REALTORS® and Sellers - Plus Tips from the Pros!

In today’s episode, Christie and Joe dive into the world of real estate marketing with Corey Krakowski, co-founder of Vizimage Productions, LLC, a media company specializing in real estate photography, videography, and visual marketing tools.

Corey shares his expert insight on how professional photography can make or break a listing in today's digital-first real estate market. He explains that your photos are often the first — and sometimes only — chance to grab a buyer’s attention. Poor-quality images can cause even well-priced homes to be overlooked, while high-quality, professionally captured photos build trust, generate more foot traffic, and lead to faster and stronger offers.

Key Takeaways & Topics Covered:

• Why Professional Photography Matters: First impressions are everything. Listings with dark, cluttered, or poorly framed images can turn off buyers before they ever schedule a showing. Professional images tell a clear story and spark emotional connections.
• DIY vs. Professional Photos: Corey breaks down the difference between iPhone photos and pro shots — from lighting and color accuracy to framing and editing. He explains how professionals use high-end cameras, external lighting, and post-processing techniques to showcase a home's true potential.
• Preparing a Home for Photos: REALTORS® and sellers must work together to clean, declutter, and stage the home. Corey shares what photographers look for, including turning off fans, putting down toilet seats, and creating flow in each room.
• The Power of Virtual Staging: Empty homes are difficult to photograph well. Virtual staging adds warmth and imagination by digitally furnishing rooms to help buyers visualize how they could live in the space — all while being cost-effective and quick.
• Timing & Turnaround:
  Quick turnaround is essential when delivering professional real estate photos so listings can be posted without delay. Even challenging conditions like rain or poor lighting don’t have to slow things down — blue skies can be digitally added, and trained photographers know how to work with any lighting to ensure consistent, high-quality results.
• Behind-the-Scenes Moments:
  From clients mopping floors during a shoot to awkward moments with reluctant sellers, Corey shares a few humorous stories that highlight why preparation and professionalism matter.
• Beyond Photos – Video & Social Media Content:
  Corey discusses how his company helps agents create short-form video content for platforms like Instagram, Facebook, and TikTok. These videos keep REALTORS® top of mind and position them as professionals in their market. He also explains the benefits of listing videos, talking-head clips, and even teleprompter-assisted content sessions.

Final Thoughts:

Professional photography isn't just a luxury — it’s a necessity in today’s competitive real estate market. REALTORS® who consistently use high-quality visuals demonstrate value to their clients and elevate their personal brand. As Corey says, marketing works — and investing in great media is one of the smartest moves a REALTOR® can make.

Connect with Vizimage Productions, LLC:

Website & Booking: visimagerealestate.com

Instagram: https://www.facebook.com/Vizimage

Facebook: https://www.instagram.com/vizimage/

Phone: (815) 290-9690